The Google +1 Button
Most bloggers use the Google +1 button these days, and most of us believe it will improve our Google rankings, but how true is this?
A recent article in WebPro News quotes a Google representative stating that Google +1s do not have a direct effect on rankings. However, it seems that Google is working toward recognizing authorship, with the implication that the value of those +1s could increase in the future. So, if you’re using them, keep it up.
My own experience has been that my Google Circles keep growing at about the same rate that my blog readership grows. Whether this means anything, or has any connection with the Google +1s, I can’t tell. What has your experience been?
Google, apparently, intends to focus more on authorship in the future, by which they mean social signals that tell the reader “this person is reputable: you can believe what (s)he writes”. From my reading of the signals, this doesn’t change the SEO rules in any major way. It does mean, though, that there are some things we can do now to establish our reputation, such as including an author’s photograph and, perhaps, a short bio.
Many of the better, more established authors, such as Kim Castleberry, already do this. I admire the way she includes this information at the end of each post as though it were her signature. The secret is to do this without making a blatant sales pitch: I’m working on it for myself!
I shall be traveling for the next few weeks, and may not have much of an internet connection (if any), so plan to spend some of that time reviewing what I’m doing and improving on it. If you come away from this post with one thought, think “authorship”. Thank you Google, for that idea: it makes a lot of sense!