Webcasting is the essential business tool for 2012. MeetCheap has broken the price barrier, making webcasting affordable for all marketers. Continue reading →
5 Keyword Research Tips
I just found an interesting article on Keyword Research for New Websites. Even though my websites are not new, I found value in it: partly because of things I had forgotten, and partly because of things I never thought about. You might have the same experience.
If you don’t already subscribe to SitePro News you might want to consider it. Nick Stamoulis wrote the article (5 Keyword Research Tips for New Websites) and, as the title implies, he gives five excellent tips. In a nutshell:
- Don’t Let Search Volume Dictate Your Keyword Selection
- Go After the Long-Tail But Plan for the Broader Terms
- Choose Keywords on a Page by Page Basis
- Remember to Factor User Intent into Your Selection Process
- Your Keywords Aren’t Set in Stone
I know it’s tempting to jump on keywords that have a large search volume, but the problem is they are generally too broad. If, for example, you are marketing protein-rich supplements to help bodybuilders add muscle mass, using “nutritional supplements” as a keyword is likely to attract a large number of people looking for weight-loss supplements – not at all the audience you need. Hence the need for specific, long-tail keywords.
Go After the Long-Tail
Long-tail keywords are especially important for new sites, because you need to build a trust factor. Once your site is established, you can start using broader terms, but to start with you need to be very specific in what you are offering. I find that I need to continually remind myself of both these points.
Choose Keywords on a Page by Page Basis
Another one I miss, if I’m not careful, is the need to build keywords for each page of the site. For blog posts, it’s easy, because when I write a post I look for keywords relevant to that post. It’s the other pages I tend to forget about! Each page needs its own set of keywords relevant to the information presented on that page, not to the whole site. The author recommends 2-5 keywords per page on the site: most of us use far more than that.
User intent is a serious trap, too. I have a website about running (Half Training Schedule), and I find that when I research “running” as a keyword I get hits such as “PC running slow”, and “Republican candidates running in 2012”! Anyone looking for these and finding my site about running a Half Marathon would not find it relevant. Long-tail keywords, such as “training for running a half marathon” avoid that issue: far fewer hits, but they all count!
Keywords Aren’t Set in Stone
And the last point he makes is that keywords change. Think about the technical advances over the past years, and recognize that a site offering recording equipment that uses “VCR” and “tapes” as keywords won’t get many hits these days, except perhaps from curiosity seekers and collectors of antiquities. Review your keywords for current usage.
Do You Like Calling Prospects?
There are two types of people in the world – those who hate calling prospects and those who love it! Which type are you?
If the thought of calling business leads fills you with dread, if the phone seems to weigh two hundred pounds, if you look for other activities to avoid calling a prospect, you are definitely in the second category. In that case you may find this article is for you. You see it’s when we face our fears and overcome them that we make breakthroughs – that’s when magic happens!
If you love calling business leads, if you’d rather chat to a prospect on the phone than do anything else, if the thought of calling people excites you, you are in the first category. Guess what? This article is for you, too!
Last night I was on a webinar given by a really successful 34-year-old entrepreneur called Joe Syverson. He described a dialer system that enables us to leverage our time on the phone by an estimated factor of three. In other words, you can talk to three business leads in the time you would normally spend on one!
Now anything that will increase my productivity by 200% gets my attention. I won’t go into all the details here – it would take up far too much space. The key is that you feed this system a set of business leads and it starts dialing. If it gets an answering machine it leaves a message for you, if it gets a busy tone it moves on, and only when a prospect answers do you actually talk to them.
The added value comes from Joe’s training – he will teach you how to talk to the prospect effectively. t In fact, you get to listen to him make calls and you also get to make calls yourself with him coaching you. How cool is that?
You actually need two other things to make this work: a source of business leads and a system to manage it all. This is the best part! Joe’s dialer and training is now integrated into the system I use, which also provides me with monthly leads!
So if you hate calling prospects or if you love calling prospects, why not check it out? If you click on my system link you will find my contact information.