7 Secrets of Internet Marketing
Are you losing money with your Internet Marketing Business? If not, are you making less than you hoped to? Would you like to know how to earn more?
If the answer to any of these questions was “Yes”, this article will give you the secrets to building the business you desire, but first you must understand three principles.
First Principle:
What goes around comes around. If your motivation is just to make money, you might as well quit now. Your motivation has to be to help people by providing something they want or need: the money comes as a result of filling that want or need.
Second Principle:
You will need to invest some of your own money, as well as time, to build any business. You will also need to reinvest your profits to build the business. Anything else is just a hobby.
Third Principle:
There is no magic button - you will have to work at it. It may not be hard work, but you will need to work consistently, according to a plan, for some period of time. Depending on the business and the tools you choose, that time may be measured in weeks, months or years.
The good news is that it will all be worth it: you CAN have a successful Internet Business if you apply these three principles and learn the Seven Secrets.
Secret 1: A Product
You must have something that other people want – a product. It may be your own product or service, or someone else’s product that you get paid for promoting. Whatever it is, it must be something that
- interests you personally,
- you believe in, and
- has a market.
Secret 2: An Autoresponder
You will need to build an online relationship with your prospects and customers through email. An autoresponder is the tool for this: it enables you to send personalized emails to every prospect or customer you have.
Secret 3: A Lead Capture Page
You may not need a full website, but you certainly need a web page where people (prospects) can leave their name and email address to enable you to contact them. This page should include some incentive for them to give you their information: a newsletter,a free gift or a special offer.
Secret 4: A Sales Page
Once signed up, a prospect becomes a lead. Your financial goal is to sell this lead your product, and for this you will need a sales page, describing what the product will do to satisfy your lead’s needs or wants.
Secret 5: Follow-up emails
Leads don’t generally buy from you unless they know you, like you and trust you not to cheat them. The follow-up emails build this relationship for you. If your product has these emails already prepared for you to use, so much the better: you may edit them to match your own personality if you choose.
Secret 6: A Traffic Builder
None of this works if nobody sees your offer: you need traffic. There are many ways to build traffic if you don’t mind waiting a few years, but a good solo ad provider is the secret to building your business fast. Solo ads are advertisements sent out by a solo ad provider on your behalf. They are not free, but, used wisely, a good solo ad provider can provide a substantial return on investment very quickly.
Secret 7: Training
None of us knows everything about Internet Marketing. Whether you’re a complete beginner, or have been doing it for years, there is always more to learn – that’s one thing that makes it fun! You will need to allocate some time each week to learning something new about the changing scene of Internet Marketing.
Take Action!
Review the three principles to see if Internet Marketing is for you. If so, use the seven secrets to build a profitable business. Enjoy your journey to prosperity!
Acquiring all the tools needed for the Seven Secrets of Internet Marketing can be expensive and time consuming. An autoresponder alone, for example, can cost anything from $15 to $300 or so per month, and you can spend thousands of dollars on training. I know – I have done so in the past!
(This article was previously published in Ezine Articles)
Your first step is to choose a domain name. See if you can use your own name or, if you have a company already, your company name.
If your name is already taken, try a variation on it. For example, if your name is Joseph Edward Smith, and joesmith and josephsmith are taken, try josephesmith, jedwardsmith - you get the idea!
