Whether your business is internet marketing, network marketing or a brick-and-mortar business, an internet presence is essential. When was the last time you looked for a business without using the internet from a computer, smart phone or other device?
Today, an active website is the minimum requirement for any profitable business. If you don’t already have an internet presence, you need one. If you already have a website, does it meet your current needs? Is it profitable, or are you spending more time and money on the site than it’s returning in value? Review your marketing strategy and see if it still fits.
How to Make Money with a Website
Whether your business is internet marketing, network marketing or a brick-and-mortar business, an internet presence is essential. When was the last time you looked for a business without using the internet from a computer, smart phone or other device? Today, an active website is the minimum requirement for any profitable business.
How to start a website
To start a website you need:
- A marketing strategy
- Internet access
- A domain name
- A website builder
Before you even start creating a website, develop a marketing plan. Decide on the purpose of your website and how to achieve that purpose. Time spent on developing a marketing strategy will save you a huge amount of effort and frustration later.
Is the purpose of your site to:
- Attract customers
- Build a list of fans
- Provide information on your goods or services
You would probably like to do all of these, but focus on one aspect only to start with. Maintain your focus until you have built the website. After that, you can branch out into the secondary aspects, or even create different websites if you like.
Clearly, you need internet access to build and test your website. If you intend to develop the site yourself, you will need a fast broadband internet connection. If you already have cable television, a cable connection will be best: otherwise, DSL may be adequate for your needs. If a dial-up connection is your only choice you will need to have someone else with a fast connection build and maintain your website.
Now that you have the basics taken care of, you’re ready to start creating your web presence. First, pick a domain name. If your company is called “Joe’s Flying Pizza”, look for a similar domain name that is not already taken.
You would like to get www.joesflyingpizza.com if possible. The quickest way to find if it’s taken is to type it into the search bar of your browser and see what happens. If it is not already taken, you will get a list of similar names that are taken, but if it is taken you’ll need to think of a variation on it that you can use.
Avoid using hyphens or other punctuation if possible. If your site is www.joes-flying-pizza.com, for example, searchers are likely to miss out one or more of the hyphens.———-
Once you have found a name, you will need to register it and find a hosting company to host it. This is not difficult or expensive, but if you are having someone else build your site you can leave it to them. Otherwise you can use one of my recommended resources.
These days, creating your own website is fairly easy if you have some free time and the right tools. Many business owners can’t find the time or interest to start a website for themselves, so they hire a professional. The benefit, though, of doing it yourself is that it’s easy and inexpensive to make changes later: the only thing you can guarantee about a website is that you will definitely want to make changes to update it.
There are several easy ways to get free websites, and I have tried some of them in the past. I don’t recommend them, though: sooner or later their limitations become apparent, and you will find that you need to upgrade to the paid version. The most versatile free tool is WordPress, but you will need to take a little time to become comfortable with it, and it does require maintenance as new versions become available.
If you don’t already have an internet presence, you need one.
If you already have a website, does it meet your current needs? Is it profitable, or are you spending more time and money on the site than it’s returning in value? Review your marketing strategy and see if it still fits. Do you have the direct marketing resources you need? You can see my recommended resources here.
This article has only touched on the main topics to be considered when using a website to make money through the internet. Website structure, search engine optimization, backup and security are just a few of the other items to be considered.
Go now to this page and check out the resources available to you.
(This article was originally published in EzineArticles)