I found this cool video explaining how businesses use Internet Marketing, and decided to share it with you. It’s really good for explaining what we do to people who are unfamiliar with what Internet Marketing is all about and why they might need it.
Success Comes By Helping Others
Successful home business owners agree on one thing…
“To reach success, you need to help others become successful.”
To many this seems a little strange. Conventional thought would have you think that to reach your financial goals, you must work on activities that benefit yourself. That you should only focus on your own needs and the activities that directly affect your pocketbook.
This kind of thinking originates from the corporate world.
You see in the land of “Cubicles”, you rarely see the case where helping your co-workers benefits you. In fact it’s the usually the opposite. In that type of competitive environment, everyone is stepping over each other for promotions, competing for raises and generally hoping their co-workers might actually fail so opportunities will open up. Continue reading “Sucess Comes By Helping Others” »
My very good friend Joel Therien just released a
Facebook Marketing course and, well … he has gone
INSANE.. here is why…
He asked me to promote the course, he told me he was
originally going to sell it at $197.00.. but then he decided
to sell it at $2.95!!!
Ah… I said to him, what’s the catch, what is the upsell?
Then this is when I knew he was insane…
He said to me “There is no catch, no upsell, no forced
continuity.. there is NO CATCH at all!”
Then Joel went on to say…
“Most brand new marketers turn to Facebook for leads..
and well.. most brand new marketers have very little money to
“So that’s why I am selling it for $2.95 with NO CATCH, I have
been new, I have been broke, this will set people on the right path
without spending a dime!”
So ummm, before Joel gains consciousness, go get your copy now
for just $2.95!!!!!
If you are looking for…
– High quality leads..
– Something simple to grasp?
– An easy way to get noticed and recognized?
– Maybe great new ways in generating leads, traffic and sales?
Then this new Facebook package will guild you through, and set you
up on a solid foundation, showing you with confidence and comfort
on how to use Facebook to explode your business in a way you have
never used it before!
– Pull in traffic
– Collect those likes and followers
– Generate leads
– Build that know, like and trust to create customers
– Increase your profits
– Explode your business and organization!
You can grab your copy here for just $2.95
But hurry… as I said I think Joel has gone a bit insane so
go grab it now… as the price WILL increase for sure!
Whether your business is internet marketing, network marketing or a brick-and-mortar business, an internet presence is essential. When was the last time you looked for a business without using the internet from a computer, smart phone or other device?
Today, an active website is the minimum requirement for any profitable business. If you don’t already have an internet presence, you need one. If you already have a website, does it meet your current needs? Is it profitable, or are you spending more time and money on the site than it’s returning in value? Review your marketing strategy and see if it still fits.
How to Make Money with a Website
Whether your business is internet marketing, network marketing or a brick-and-mortar business, an internet presence is essential. When was the last time you looked for a business without using the internet from a computer, smart phone or other device? Today, an active website is the minimum requirement for any profitable business.
How to start a website
To start a website you need:
- A marketing strategy
- Internet access
- A domain name
- A website builder
Before you even start creating a website, develop a marketing plan. Decide on the purpose of your website and how to achieve that purpose. Time spent on developing a marketing strategy will save you a huge amount of effort and frustration later.
Is the purpose of your site to:
- Attract customers
- Build a list of fans
- Provide information on your goods or services
You would probably like to do all of these, but focus on one aspect only to start with. Maintain your focus until you have built the website. After that, you can branch out into the secondary aspects, or even create different websites if you like.
Clearly, you need internet access to build and test your website. If you intend to develop the site yourself, you will need a fast broadband internet connection. If you already have cable television, a cable connection will be best: otherwise, DSL may be adequate for your needs. If a dial-up connection is your only choice you will need to have someone else with a fast connection build and maintain your website.
Now that you have the basics taken care of, you’re ready to start creating your web presence. First, pick a domain name. If your company is called “Joe’s Flying Pizza”, look for a similar domain name that is not already taken.
You would like to get www.joesflyingpizza.com if possible. The quickest way to find if it’s taken is to type it into the search bar of your browser and see what happens. If it is not already taken, you will get a list of similar names that are taken, but if it is taken you’ll need to think of a variation on it that you can use.
Avoid using hyphens or other punctuation if possible. If your site is www.joes-flying-pizza.com, for example, searchers are likely to miss out one or more of the hyphens.———-
Once you have found a name, you will need to register it and find a hosting company to host it. This is not difficult or expensive, but if you are having someone else build your site you can leave it to them. Otherwise you can use one of my recommended resources.
These days, creating your own website is fairly easy if you have some free time and the right tools. Many business owners can’t find the time or interest to start a website for themselves, so they hire a professional. The benefit, though, of doing it yourself is that it’s easy and inexpensive to make changes later: the only thing you can guarantee about a website is that you will definitely want to make changes to update it.
There are several easy ways to get free websites, and I have tried some of them in the past. I don’t recommend them, though: sooner or later their limitations become apparent, and you will find that you need to upgrade to the paid version. The most versatile free tool is WordPress, but you will need to take a little time to become comfortable with it, and it does require maintenance as new versions become available.
If you don’t already have an internet presence, you need one.
If you already have a website, does it meet your current needs? Is it profitable, or are you spending more time and money on the site than it’s returning in value? Review your marketing strategy and see if it still fits. Do you have the direct marketing resources you need? You can see my recommended resources here.
This article has only touched on the main topics to be considered when using a website to make money through the internet. Website structure, search engine optimization, backup and security are just a few of the other items to be considered.
Go now to this page and check out the resources available to you.
(This article was originally published in EzineArticles)
What is Email Marketing?
- A sales letter
- A series of follow-up letters
- A market.
In this article I refer to “product”, but the same considerations apply to “service” – it doesn’t matter which it is.
Your sales letter introduces your business to your prospects. It needs to describe who you are, what you are selling and why the prospect should buy from you. The focus of this (and all the other) letters needs to be on the prospect, identifying what the prospect needs and how you can satisfy that need.
It is always tempting at this point to dwell on the features of your product, rather than the prospect’s need: after all, you know and love your product, whereas you will never know everything about your prospect. Resist this temptation. Provide enough information to arouse the prospect’s curiosity, but not enough to allow the prospect to search for similar products and compare prices and features.
Rarely will a prospect buy on the first exposure to a product. Think of your own buying experience. It generally follows this pattern:
- Identify a need
- Research sources
- Compare products
- Reduce to a shortlist, based on cost and features
- Check product reviews
- Decide whether you really need that product or something different
- Either buy, repeat the process with a different product in mind, or decide you really don’t need it after all.
Making Money from Leads
If you succeed with your email marketing campaign, you will convert some of your prospects into “leads”. These are the prospects who have shown a definite interest in your product, from either the sales letter or a follow-up letter. As part of your sales process you will have included in those letters an opportunity for the prospects to let you know they are interested by, for example, requesting more information: your task now is to convert these leads into sales.
How to Build a List
So far, we talked about “prospects” as though you already have a number of people interested in your product. This is your “market“, but how do you go about finding it? Once you have a product that you believe has a market, you need to build a list of prospects.
The task of finding prospects in your market is known as “list building“, and you can see that without a list your activity is doomed. As internet marketers say, “The money is in the list.” List Building, then, is part of the foundation of any business that relies on email marketing.
List building mechanisms can be defined in four quadrants according to cost and time (how long they take to create a useful list). Fast methods can create lists in weeks, while slow methods can take years. The four quadrants are:
- Free, slow methods
- Free, fast methods
- Paid, slow methods
- Paid, fast methods.
The first group includes blogging, article marketing and social media.
The second group includes selecting from lists you already have, such as your email contacts, Facebook friends, etc. You might also consider traffic exchanges and joint ventures.
You probably will not be very interested in paid, slow methods. The only reason to pay for lists is to get them quickly.
The final group includes various forms of advertising: pay-per-click, Facebook ads and solo ads, for example.
List Building is essential for any email marketing campaign. I hope this article shows you why it is so important and gives you some ideas on how to go about it. Don’t fall for the story that marketers will tell you that you can make millions overnight with no work. A successful business takes time and effort to build, but the rewards make it all worth while.
You can learn more about how to build a list from my free e-course.
Do yourself a favor, and sign up now for my free List Building e-course! (You can always opt out later.)
7 Secrets of Internet Marketing
Are you losing money with your Internet Marketing Business? If not, are you making less than you hoped to? Would you like to know how to earn more?
If the answer to any of these questions was “Yes”, this article will give you the secrets to building the business you desire, but first you must understand three principles.
The good news is that it will all be worth it: you CAN have a successful Internet Business if you apply these three principles and learn the Seven Secrets.
Secret 1: A Product
You must have something that other people want – a product. It may be your own product or service, or someone else’s product that you get paid for promoting. Whatever it is, it must be something that
- interests you personally,
- you believe in, and
- has a market.
Secret 2: An Autoresponder
You will need to build an online relationship with your prospects and customers through email. An autoresponder is the tool for this: it enables you to send personalized emails to every prospect or customer you have.
Secret 3: A Lead Capture Page
You may not need a full website, but you certainly need a web page where people (prospects) can leave their name and email address to enable you to contact them. This page should include some incentive for them to give you their information: a newsletter,a free gift or a special offer.
Secret 4: A Sales Page
Once signed up, a prospect becomes a lead. Your financial goal is to sell this lead your product, and for this you will need a sales page, describing what the product will do to satisfy your lead’s needs or wants.
Secret 5: Follow-up emails
Leads don’t generally buy from you unless they know you, like you and trust you not to cheat them. The follow-up emails build this relationship for you. If your product has these emails already prepared for you to use, so much the better: you may edit them to match your own personality if you choose.
Secret 6: A Traffic Builder
None of this works if nobody sees your offer: you need traffic. There are many ways to build traffic if you don’t mind waiting a few years, but a good solo ad provider is the secret to building your business fast. Solo ads are advertisements sent out by a solo ad provider on your behalf. They are not free, but, used wisely, a good solo ad provider can provide a substantial return on investment very quickly.
Secret 7: Training
None of us knows everything about Internet Marketing. Whether you’re a complete beginner, or have been doing it for years, there is always more to learn – that’s one thing that makes it fun! You will need to allocate some time each week to learning something new about the changing scene of Internet Marketing.
Review the three principles to see if Internet Marketing is for you. If so, use the seven secrets to build a profitable business. Enjoy your journey to prosperity!
Acquiring all the tools needed for the Seven Secrets of Internet Marketing can be expensive and time consuming. An autoresponder alone, for example, can cost anything from $15 to $300 or so per month, and you can spend thousands of dollars on training. I know – I have done so in the past!
(This article was previously published in Ezine Articles)
5 Steps To Make Money With A List
Why Build A List?
You can make money on the internet without a list, but building a list makes the task much easier.
To see why, suppose you have a website. Somehow, people find it, look at it, and move on to look at another site. Unless they choose to click on an advertisement or an offer you made, they will probably never come back and you will never have the chance to convert them into customers.
If you can at least capture their email addresses, you can contact them again with emails, including offers of products or services you believe would be useful for them. This is the essence of list building, and the reason why a list makes the process of earning money on the internet so much simpler.
How To Build A List
Here is a simple 5 step process for list building:
Step 1: Pick an autoresponder.
An autoresponder is a list management system that allows you to send a sequence of targeted e-mails to the members of your list. Until you have an autoresponder, building a list is of little value to you, because managing it without an autoresponder will be difficult, time-consuming and error-prone.
There are three approaches to using an autoresponder:
- you can create it yourself,
- you can use a service to provide it, or
- you can use a combined service that provides web hosting and other services as well as an autoresponder service.(The combined service can be more efficient and less costly than using separate services.)
Step 2: Give people a reason to sign up with you.
Find something of value that encourages them to join your list – a bribe. You may have your own products that you can offer free or at reduced cost, or you may be able to make an arrangement to provide someone else’s products this way, through Private Label Rights (PLRs). Whatever it is, make sure that it is relevant to your site and actually gives value.
Step 3: Create an opt-in page
(also known as a “squeeze page”) on the web where users can sign up for your list. Make this page as exciting as you can to encourage your visitors to sign up for your service. Tell them what to expect, and be sure to deliver on your promises.
Step 4: Create your autoresponder e-mails
to build a relationship with the members of your list. Your aim here is to nurture your list: treat them as your friends, and be sure always to give value. Don’t send e-mails to your list that are just sales pitches, but by all means include sales offers as part of your e-mail – your goal is to build trust with your list so that they will believe in you and buy from you when they see an offer they really like.
Step 5: Generate traffic.
Once you have everything set up, start driving traffic to your site. Traffic generation is a very broad subject: whole books have been written on it. Much of the published material relies on unscrupulous methods, which are often rendered obsolete by changing technology. Stick with “white hat” methods, and you will avoid obsolescence and may even save your site from being shut down or blacklisted by the search engines.
Each of these steps is simple to follow, but we all have gaps in our knowledge causing us to stumble over apparent hurdles. Fortunately, there is plenty of experience we can draw on from other people who have “been there, done that”.
This article originally appeared in Ezine Articles.
How To Make Money Online
You can make serious money online without spending a fortune. I found the biggest difficulty I faced at first was knowing what to do. Learning how to do it is not difficult – there are many helpful tools for each step of the process.
The secret is to have a plan and never spend more than you can afford.
In this article I’ll show you the plan and suggest some tricks you can use to keep the cost reasonable until you are ready to branch out and build your business up to the next stage.
Step 1. Choose a domain, register it and host it
Your first step is to choose a domain name. See if you can use your own name or, if you have a company already, your company name.
If your name is already taken, try a variation on it. For example, if your name is Joseph Edward Smith, and joesmith and josephsmith are taken, try josephesmith, jedwardsmith – you get the idea!
Step 2. Blog
Now that you have your domain, you need to put something on it to attract people. First, install WordPress, and then start blogging about a subject that excites you and that you think others will find interesting. Take a look at some other blogs to see design and content ideas that appeal to you.
Step 3. Get Traffic
Now you have something out there, how do you get people to see it? You need to spread the word to your friends – ask them to critique it. If you’re on Facebook or other social media, put it out there for people to see.
WordPress has some excellent plugins for Search Engine Optimization (SEO) – a fancy word for helping Google find you. You can learn about the best ones to use from the WordPress training included in the program I mentioned earlier.
Step 4. Build a list
You built traffic – now you want to capture their names through a contact form. This is called List Building, and is where you complete the foundation of your business. A good web hosting company will provide you the tools you need for List Building.
You may need to bribe people to sign up. Offer them something worthwhile, and make it clear that you will not spam them or sell their information to others. Your list is the life blood of your business – respect them, and treat them like your own friends.
Step 5. Nourish Your List and Build Sales
You can keep interest going by offering a newsletter service. It doesn’t need to be elaborate, but it does need to be consistent. For example, I have run a newsletter now for a few years where I send out one short e-mail twice a month – you can do it every day, every week or once a month if you like.
The easiest sales to make are information products. You can start with Private Label Rights products (PLRs) which you can sell or give away as bribes – many of these are free. Make sure you have the right to brand them with your own links.
When ready, you can prepare your own products. Your goal here is to build a Sales Funnel to start earning serious money.
Each of these 5 steps is easy to implement, but they will take a little time to learn. The good news is that when you have done it for one niche, it’s easy to add more. Follow these 5 steps and you will soon be making money online.
The following article was originally published in EzineArticles:
List Building For Profit
Internet Marketers have been told repeatedly “the fortune is in the list“. If you are still struggling to build a large list, or if you already have one but would like to grow it further, this article is for you.
The benefits of a large list are:
- You have a large number of potential customers who already know you
- You can segment the list according your perception of their interests
- You can “drip feed” them with information to retain their interest
- You can generate traffic to your websites
- You can make more sales
- You can become recognized as an expert
Do you need any more reasons?
I have found that lists come and go – what looked like a wonderful list last year can be dismal this year. People’s needs and interests change – how many lists have you already unsubscribed from this year?
This is why list building is a continuing process – you can’t just do it once and forget about it.
3 Free Secrets To List Building
Here are three secrets to building and retaining a list:
We all respond to a bribe! Internet Marketers prefer to call them “offers“, “special offers” or “one time offers“, but they are all essentially bribes. The best bribes are those where you give away free stuff that actually has value – something you normally charge for – in return for capturing a name and e-mail address for your list.
Bribes are an excellent list-building tool.
2. Squeeze Pages
Squeeze Pages, or Opt-In Pages, are the most common tools for list building. The secret is to design a squeeze page that is irresistible to the target audience. The page needs to address a problem, need or fear that the prospect has and show the prospect that you can provide a solution in return for their name and e-mail address.
3. Email marketing
You might think that e-mail marketing only works if you already have a list, but this is not necessarily true. You can start building a list by adding to all your e-mails asignature with a compelling message and a link to a squeeze page. You can also include a bribe as part of your signature – even if your friends do not respond they may pass the message on to someone else they know who will be interested.
These three are just a small sample of many free methods for list building. If you are stuck with a small list, if you just want a bigger list, or if you have no list at all, you need to take action now to grow your list.
But list building, in itself, is only the first part of the job. Once you have your list, you need to feed it in such a way that you turn a lukewarm list into rabid fans who will buy everything you recommend.
You also need to provide encouragement to your list to tell their friends and associates, allowing your list to grow even more.
List building is the essential first part of an internet marketing strategy. It’s the foundation – not the whole structure – but without it you cannot build a viable business.
Webcasting is the essential business tool for 2012. MeetCheap has broken the price barrier, making webcasting affordable for all marketers. Continue reading →
Google will penalize your site’s SEO ranking for duplicate content. Find out what constitutes duplicate content and how to find it easily in your site. Continue reading →
I just found out that Google+ is now allowing the creation of business pages. Until now, Google+ did not allow you to use its services for anything except personal posts. Their policy change means that Google+ business pages can now rivel Facebook pages – in fact, since you have an ability to target your audience through Google+ circles, they will be even better than Facebook.
Matthew Meyer has written a useful article here explaining just how easy it is to create your first business page on Google+. (If you have not already started using Google+, I recommend that you read Matthew’s article, since he explains how to get started.)
Once you have a Google+ profile and are signed in, you click on the “Pages” icon in the left sidebar to create your business page. Google has made it fairly easy to figure this out, but here are a few pointers you might find helpful.
Which Business Category
Google+ gives you a choice of five categories:
- Local Business or Place
- Product or Brand
- Company, Institution or Organization
- Arts, Entertainment or Sports
Google does a good job of helping you to decide: if you hover over a category you will see a few examples. Check them and see which one best fits you. “Other” is a catch-all in case you don’t see a good match in the four previous categories.
Add your info
In the article, Matthew states:
First, you will need a profile photo and tagline. Once you have this, you can edit your profile, including as much information and as many relevant links as you can. Finally, you add what Google calls a “photostrip” – five photos that will apear beneath your page name and tagline.
Using your page
Now that you have completed your business page, you will need to add content and “Spread the Word” using the link in the right sidebar. The cool thing now is that you can follow your fans and add them to your circles. If you add them to a circle for each topic they are interested in, you will be able to interact with them in a meaningful way.
Backups are essential to secure your WordPress website. This article tells how to back up your website and clone it to create new websites. Continue reading →
Facebook pages are the only way Facebook allows you directly to promote your business. As you know, promoting your business on your personal Facebook page can lead to accusations of spamming and may cause you to be shut down. Tabs for your Facebook pages give you the opportunity to creat sales pages, lead capture pages and most of the other things you can do on a regular website.
What Are Facebook Tabs?
Facebook pages (previously called “Fan Pages”) enable you to promote your business separately for your Personal page. Tabs are a means of leading to other pages associated with your main “Timeline” Facebook (fan) page. Facebook gets confusing because they change their terminology every now and then!
Why You Need Help
The problem with adding tabs to your Facebook pages is that it is such a convoluted process. You need to become a Facebook developer, create an app and go through the complex process of adding the app to your Facebook page. Then you need to create the content for the app: generally by this time I find that Facebook has changed something and I give it up!
However, I have found a program that makes the process really simple. There is a paid version that offers more, but I am using the free version at present, and have found that it makes the whole business quick and easy. I can create the tab and activate it in five minutes or less, leaving me time to build and edit the content.
Painless Facebook Tabs
So, if you’re sitting comfortably there in [imwb_cgt_cityName], [imwb_cgt_regionName] let me tell you about it. (If you’re wondering how I know where you are, leave me a question through the comments and I’ll tell you about another plugin I use.)
Before I give you the secret to painless Facebook tabs, though, let me show you some of the simple pages I created yesterday. Since I’m really only trying out some ideas, without any strategy behind it, they don’t show everything you can do, but they might give you an idea of how easy it can be to build your own tabs.
The sales page at http://a.pgtb.me/df00 took me just a few minutes to create. Most of the time was spent playing with the templates included in the program and changing colors in the text. Some time was spent editing the text, which I had created previously – please use the “Like” and “Share” buttons. You can also invite your friends from the link near the bottom.
The page at http://a.pgtb.me/dfcn was my first effort. I just took an existing lead capture page and plugged it straight into the program. The only other work I had to do was finding a picture for the tab and giving the tab a name! The bad news about this one is that it needs to be scrolled, because the original was too large for the Facebook iframe.
Free online business tools for marketing your business on the internet
I just found out a new way to use the Google keyword tool to market any business. My thanks go out to Melissa Cohoe: her presentation yesterday evening to the members of my home business showed a technique that was new to me. Simple to implement, free and effective, these Google business tools will supercharge your business.
The Google Keyword Tool
If you have an online home business, you are probably already familiar with the Google keyword tool, but did you know you can use it for offline business as well? Melissa described a way to use it as a research tool to automate your search for prospects.
If you’re not familiar with the tool, search for “Google keyword tool” and it will take you directly to the tool: you’re ready to use it. Type in a phrase that you want to search for, and it will respond with the following information:
- The phrase you requested and a group of similar keyword phrases
- Competition for each phrase (low, medium or high)
- The number of global monthly searches for each phrase
- The number of local monthly searches for each phrase.
You can pick phrases you like (say medium competition, global searches over 1,000 per month for online work, or local searches over 500 for offline work) and use those phrases as a tool to grow your business. For online business, incorporate these keyword phrases in your blog post or article – you probably do this already – but did you know you can use these keywords to grow your business offline, too?
You can grow your online business or your offline business using Google Alerts in combination with the Google keyword tool. Best of all, once it’s set up it is automatic, but you can still change it when you need to.
Start by selecting some long-tailed keywords that look good according to the keyword tool. (“Long-tailed keyword” is just a fancy way of saying a keyword phrase containing two or more words – preferably three or four.)
The procedure I’m about to describe can generate a lot of email, so create a free Gmail account that you will just use for this activity. Once you have the account set up, create a Google alert for each long-tailed keyword in your list, making sure to enclose the long-tailed keyword in quotes. If you don’t use quotes, you’ll find that Google will generate an alert for each word of the phrase rather than the complete keyword phrase.
Set the frequency of the alert to suit your needs. You can always change this later and, of course, if you find new long-tailed keywords you can add new alerts accordingly.
Google will now search for any appearance on the internet of your long-tailed keyword and send an alert to your email. You will find out who is looking for this information on forums, for example, or posting about it on blogs or websites. Do you see how this beats searching for prospects yourself?
The three parts to this process (all free) are
- The Google Keyword Tool
- Google Alerts
Depending on your needs and your choice of keywords you can use these online business tools for either online marketing or offline marketing. For example, if you are looking for local personal fitness trainers as a market for your fitness business, choose the appropriate keyword phrases and let Google search the internet for you. You will find a list of prospects.
If you have a WordPress blog or a website, you may be wondering how am I supposed to keep it safe from hackers and from accidental changes or deletions?
In my previous post I described how I had five sites hacked, and what I did about it.
In addition to any kind of fancy modifications or security plugins, there are a few easy
steps you can take right now within the next few minutes to make sure your WordPress
website is secure.
The first three things you can do are:
- only connect to WordPress on a secure WiFi connection,
- only use trusted plugins, and
- keep WordPress up to date.
Do you know that when you connect to a website using unsecure WiFi, which means
airport WiFi, Starbuck’s WiFi, public WiFi, that anyone can see your username and
password? That means when you connect via FTP or simply log into your WordPress
dashboard anyone can see exactly what your username and password is and join for
That’s why it’s very important to only connect to your WordPress site and only connect to
FTP if you have an SSL connection or you’re connecting a cellular 3G network instead of
WiFi. If you don’t know what any of those things are, then simply make it a point to only
connect to your FTP website and WordPress from home instead of in public.
Next, only use plugins that you trust. Are you aware that any WordPress plugin, if it so
chooses, can have access to your entire WordPress site? All of your users, all of your
content, most of the time, to every single file on your website.
That is the reason why it’s very important that you only use WordPress plugins that you
trust. Don’t go out and install 200, 300 plugins just because they all seem like they have
cool features. If a plugin is brand new, if no one seems to be using it, that is not a good
sign, and it may be a Trojan Horse kind of plugin where someone had simply put it out
on the internet in the hopes that someone else will install it on their website, and now
you have given the hacker complete access to your files and your content.
Finally, a very easy way to secure your WordPress blog is to keep WordPress up to date.
People find security holes all the time, and WordPress is quick to fix those holes, but it
does you no good unless you update your blog to the current version, which is
safeguarded against most attacks.
Luckily the most current versions of WordPress have a single button you can click to
update it, which means it downloads and installs the most recent version so you are now
Backup your blog quickly and easily at Backup Creator.
There has been a pretty clear line drawn across the Internet Marketing industry lately. This line divides the ethical marketers from the snakes. You know, the scammers with all the hypey “auto pilot one click instant traffic riches.” The industry has had it, and many marketers have been very vocal about this recently. It appears that the scammers have simply pushed the envelope too far.
For years we’ve seen digital “product launches”… we’ve all become accustomed to it, a few pre-launch videos, maybe a free giveaway and then the big “reveal.” It’s all good and in many cases very useful stuff, at the very least its educational and entertaining. But lately, there have been quite a few “launches” that spewed outright lies on the industry. Outrageous claims, fictitious product creators portrayed by paid actors, fabricated and doctored images to serve as income proof for a product that can’t do what it claims or might not even exist.
Marketers and consumers from every niche have been speaking out more and more against the snakes and scammers. The top industry forums are full of threads about these crappy products and the snakes that make them. Bloggers have gone crazy putting these guys on blast and Facebook has been buzzing for months about it. There are hundreds of Youtube videos where marketers and consumers of digital info products and software are speaking their minds. I guess the final straw has broken the camel’s back.
The public outcry was heard loud and clear by a select group of ethical marketers that have banded together to create the first website to unify the good guys and hold marketers accountable for their actions. The website is called IMTrustWorthy.com and it has several purposes for both internet marketers and consumers of digital products. The members have all agreed to abide by the IMTrustWorthy “Prudent Practices” of Internet marketing. This is a list of 12 rules that help protect consumers from fraud and hold the marketer to a high standard of commerce.
First off, IMTrustWorthy provides a “seal” image with your unique license number digitally imprinted. The seal code can be placed on your website for the world to see that you are a registered member of IMTrustWorthy. When a visitor clicks on the seal a window pops open with the marketer’s name, and rating. The window may also contain comments from other IMTrustWorthy members regarding the character and trustworthiness of the marketer in question.
A member’s rating is determined by an algorithm that takes the positive and negative feedback left on their site into high consideration. This is a lot like the feedback rating in eBay except here the feedback is demonstrated by 5 stars and the comments are displayed on the marketer’s profile page. This is so that a potential customer or JV can look at what other members are saying rather than just having to take the endorsement of the company that sold the seal. In other words, you can’t just “buy” your trustworthiness.
That being said, there is also a “Premier” membership available for $17 per month. The premier members have some additional features inside the members area, they get a multi-site license which enables them to use the seal on as many sites as they own. Also, they get access to a “Seal Generator”, this is a software that lets you create seals in all sorts of shapes and sizes. Premier members also get to load a banner and link for their site which rotates in the website and can potentially bring consumers back to their offer. Over all this is a pretty good value for only $17 when you consider the prices that those “other” seal companies out there charge.
One of the things that you’ll like the most about IMTrustWorthy is the social aspect and the ability to meet other GOOD guys. The website has a “JV WALL” this is basically a communication page where you can comment on the threads and connect with other marketers. There is also an internal messaging system. It’s no Facebook, (then again who needs another Facebook) but it is well suited to help marketers create joint venture partnerships and affiliations with other IMTrustWorthy members.
I think it’s about time that we band together and separate ourselves from the snakes and the scammers. All in all this website is a WIN for the good guys. Sure, there will be scammers that try to brandish the IMTrustWorthy seal, but the other members will quickly make that known in the comments and their rating will drop. IMTrustWorthy doesn’t actually rate the marketers, the members do. If you ask me, that’s a pretty fair shake and only the scammers need to be afraid. I suggest you create a free account and check it out for yourself.
Are You Getting the Benefit of the Google +1 Button?
Google has been working on the +1 button, and in the last month or so it has changed character. It used to just add a count on your profile, where nobody saw it, but it’s now similar to the Facebook “Like” button, which is what I suspect Google had in mind all along. So what does this mean to you?
The big benefit I see in the +1 button is the ability to share content with specific groups of people, using Google Plus‘s “Circles”. One of the frustrations I have found in Facebook is that this capability, although it exists, is not easy to implement. I have over 4,000 “friends” on Facebook, and clearly not all of them are interested in the same topics.
Let’s suppose I’m working with Google Plus and have three circles: “Friends and Family”, “Colleagues” and “Internet Marketers“. If my dog gets fleas I might choose to tell my friends and family, and perhaps my colleagues, but it’s doubtful if any internet marketing friends would find that very interesting unless they happen to be marketing flea powder. (As it happens, I don’t have a dog, so please don’t inundate me with anti-flea information!)
On the other hand, if I have just found a new web hosting package that I like, most of my friends and family won’t be remotely interested, but my colleagues and internet marketers may be. Do you see how neat this can be for segmenting your market and avoiding spamming family and friends? I really wish this was as easy to do with Facebook.
What is the Benefit of the Google +1 Button?
You guessed it! Google uses the +1 ratings to help rank websites. Of course, it’s not all they use, but it can certainly help your site to get better SEO rankings and hence more traffic.
Here is a video from Google explaining how you can use this new capability:
Try it out now by “+1“ing this article!
PS: If you figure out how to join the preview group, let me know! Google has not released the new capability to the rest of the world yet
Yesterday, GVO.com announced a new domain hosting package. OK, I know domain hosting isn’t the most exciting topic around, but the interesting thing about this announcement is the price point. Joel Therien has recognized that in the current economy marketers are looking to save money wherever possible: his new offering (Host Then Profit) is intended to meet that demand.
You may know that Joel moved from Canada to San Antonio, TX a couple of years ago to get better bandwidth and less costly support for his servers. I used to be with Kiosk, Joel’s previous domain hosting company, which later changed its name to Global Virtual Opportunities (GVO). I left Kiosk because I found their service somewhat erratic and difficult to use.
Since then, I have used a variety of services, including GoDaddy and HostGator, before joining GVO again a month or two ago. I made this move when I recognized that I was paying too much for domain registration, domain hosting and autoresponder services. I found I could save money and also have a single point of contact for problems by moving all that under one roof.
Apart from price point and functionality, the three main concerns with a domain hosting service are:
- Ease of Use
Kiosk had its problems with the second and third of those criteria. I’m delighted to find that the problems have now disappeared: the last few years have made a huge difference. So now I’m excited to see the new offering, which should fill the bill for a lot of marketers.
What does Host Then Profit offer?
It’s a “GVO Lite” package designed for marketers who want domain hosting for a limited number of websites but also need some of the other facilities a marketer requires, such as autoresponder, blogs, videos and a conference room. It also includes massive amounts of free training, notably the renowned GVO Academy webinars, which occur daily. (If you’re not interested in GVO’s other offerings, you might find value in these free training webinars, which cover everything from marketing to WordPress.) And, of course, if you need to upgrade to a more versatile account, GVO has the packages to accommodate you.
For me, the big saving comes in the free autoresponder that is included with all the GVO domain hosting packages: right now I’m paying for an Aweber account that looks after one non-profitable website that just costs me money! I am also looking forward to working with the Video Producer when I can find some time and, maybe later, the conference room. I pulled together some information from GoDaddy and HostGator for comparison with Host Then Profit, and created the following table:
|Domain Hosting (per month)||
|Domain Registration (.com)||
$15 (after 1st.yr.)
I hope I got all those numbers right: GoDaddy and HostGator always seem to have special deals going on, but my experience has been they catch you for the first year and then raise the price after that. The prices I have given for Host Then Profit are monthly with no contract. Oh, and by the way, there’s a $1 trial offer if you want to put a toe in the water.