Monthly Archives: November 2011

Facebook: What Else is New?

Facebook has been changing so much lately that it’s hard to keep up with it! In the previous post you read about Frictionless Sharing: you probably already know that another big change that will happening soon is replacing the Facebook profile by the Timeline. What will this mean for you and your Facebook marketing?

When Will You See Timeline?

The first question everyone is asking is “When will this happen?” I checked with Facebook and they say: “Timeline will be available in the upcoming weeks.” Your guess is as good as mine as to what that means – presumably it’s another way of saying “We’re working on it”!

What Will Timeline Look Like?

Concerning how it will look, Facebook tells us: “Your timeline is your collection of top photos, stories and life events.” In essence, it will contain everything you ever posted to Facebook organized in a way that helps you find what you’re looking for. It also gives you the chance to mark what you consider to be important, and even (yes!) delete the items you wish were not there: would that our real lives were that simple!

How Will Timeline Affect You?

When Timeline is released, I can imagine that there will be a flurry of Facebook activity as everyone sets about reorganizing their profiles. You will probably remove some of the older stuff that is not relevant to who you are now, reorganize your photos into more appropriate albums, and update material that is starting to grow old. That’s quite apart from deleting those embarrassing photos and posts!

What You Need To Do Now

So what should you do now? I suggest three things:

  1. Decide what you want your Facebook profile to look like. Is it a personal, fun, profile or a business-oriented one? Either way, you will need to keep a lot of personal information there, because Facebook is a social medium: a corporate approach will not encourage people to know, like and trust you.
  2. Read the Facebook “Help” information on Timeline – “Get Started”. This will tell you what you can do and help you to … well, get started! Devise your strategy based on what you want your profile to look like.
  3. Implement the strategy by working step-by-step through Facebook‘s suggestions for getting started. Review the results as you go, keeping the important items in front of the reader and relegating the others. Nobody is likely to want to read everything you have there, so make sure they get your message up front.

When you have done this (and preferably not before) take a look at other people’s profiles to see if you can get some other good ideas for your own. This is also the time to ask other people to look at yours with a view to positive suggestions. Often they will see things about you that you never thought were important or interesting: you might also get some customers this way, but don’t think of that as the object of the exercise!

What Else?

What did I miss? Let me know what you thought of and I forgot.