Monthly Archives: October 2011

Facebook to Provide Frictionless Sharing

Facebook’s “Frictionless Sharing” is going to be powerful.

In case you hadn’t heard, it’s coming soon, and it works like this: If a visitor to your blog or website has enabled access, Facebook will automatically post your content on that user’s wall. They don’t need to “like” your post – just going there is enough to post the link on their wall: how cool is that?

If you think only young people use social networks, think again. According to the Pew Research Center, two-thirds of all Americans use social networking sites and more than 42 percent of Americans over the age of 50 use social media. There are millions of people of all shapes, sizes and interests, using Facebook every single day and they love it when Facebook makes it even easier for them to share – and 60% of U.S. Facebook users are over the age of 35.

How are You Using Facebook Now?

Your reaction to Frictionless Sharing may be, “So what? It doesn’t appear on my wall. How does it affect me? Take a look at how you’re using Facebook now.

Where is Your Traffic Coming From?

Take a look at your analytics and see where your visitors are coming from. If you have traffic from Facebook there is no way to tell who they are or why they came to your blog – all you can see is that they came through a Facebook link.

Maybe they came tbecause someone told them your blog was interesting. They visited because someone else told them to, not because of your search engine optimization. Right now, that is probably true of only a few visitors, but with Frictionless Sharing this is going to change very rapidly. Have you noticed how much information from your wall is shared following the recent Facebook changes?

Increase Your Connectivity Now!

If you’re like me, you worked hard to build your Facebook and Twitter friends, and then, once you got to a certain number (say 4,000) you left it to take its course. You probably focused on one niche, which may not be the best one for you now: the times they are a changin’! Now is the time to review who you want to connect with, and build your friends accordingly.

With Frictionless Sharing, anyone who comes to your blog (from Facebook or anywhere else) will automatically get a link posted on her wall, and all her friends will see it. This opens you to the 750 million current Facebook users without your having to do anything except attract some existing Facebook users to your blog! No other SEO is necessary.

What this means is that you need to provide something useful to the one person who visits your blog, like writing to him as if he were a real person, rather than a traffic statistic, for example. That way, he’ll want to come back from time to time to see what else you have of interest, and every time he does his “friends” get to see what he’s doing. Do you see the power in this?

His friends will want to see why he keeps going there, so they will visit, and their visit will appear on their walls. Soon, their friends will want to visit you:

now that’s viral!

Take Action Now!

So what do you need to do right now?

  • Post valuable content, so that people want to read what you have to say (yes – content is still king!)
  • Spread the word on Facebook (I’m sure you’re doing that already.)
  • Reconsider your niche. I’d love to hear your views on this, but I think this could be the end of niche marketing! You see, you have no idea where your net will be cast with Frictionless Sharing, so the wider your appeal the more chance you’ll attract buyers. I really hope this is true, because I have a hard time narrowing my niche: just look at the range of topics I cover!

Tell me what you think, and how you plan to use Frictionless Sharing.

Are You Trustworthy?

There has been a pretty clear line drawn across the Internet Marketing industry lately. This line divides the ethical marketers from the snakes. You know, the scammers with all the hypey “auto pilot one click instant traffic riches.” The industry has had it, and many marketers have been very vocal about this recently. It appears that the scammers have simply pushed the envelope too far.

For years we’ve seen digital “product launches”… we’ve all become accustomed to it, a few pre-launch videos, maybe a free giveaway and then the big “reveal.” It’s all good and in many cases very useful stuff, at the very least its educational and entertaining. But lately, there have been quite a few “launches” that spewed outright lies on the industry. Outrageous claims, fictitious product creators portrayed by paid actors, fabricated and doctored images to serve as income proof for a product that can’t do what it claims or might not even exist.

Marketers and consumers from every niche have been speaking out more and more against the snakes and scammers. The top industry forums are full of threads about these crappy products and the snakes that make them. Bloggers have gone crazy putting these guys on blast and Facebook has been buzzing for months about it. There are hundreds of Youtube videos where marketers and consumers of digital info products and software are speaking their minds. I guess the final straw has broken the camel’s back.

The public outcry was heard loud and clear by a select group of ethical marketers that have banded together to create the first website to unify the good guys and hold marketers accountable for their actions. The website is called and it has several purposes for both internet marketers and consumers of digital products. The members have all agreed to abide by the IMTrustWorthy “Prudent Practices” of Internet marketing. This is a list of 12 rules that help protect consumers from fraud and hold the marketer to a high standard of commerce.

First off, IMTrustWorthy provides a “seal” image with your unique license number digitally imprinted. The seal code can be placed on your website for the world to see that you are a registered member of IMTrustWorthy. When a visitor clicks on the seal a window pops open with the marketer’s name, and rating. The window may also contain comments from other IMTrustWorthy members regarding the character and trustworthiness of the marketer in question.

A member’s rating is determined by an algorithm that takes the positive and negative feedback left on their site into high consideration. This is a lot like the feedback rating in eBay except here the feedback is demonstrated by 5 stars and the comments are displayed on the marketer’s profile page. This is so that a potential customer or JV can look at what other members are saying rather than just having to take the endorsement of the company that sold the seal. In other words, you can’t just “buy” your trustworthiness.

That being said, there is also a “Premier” membership available for $17 per month. The premier members have some additional features inside the members area, they get a multi-site license which enables them to use the seal on as many sites as they own. Also, they get access to a “Seal Generator”, this is a software that lets you create seals in all sorts of shapes and sizes. Premier members also get to load a banner and link for their site which rotates in the website and can potentially bring consumers back to their offer. Over all this is a pretty good value for only $17 when you consider the prices that those “other” seal companies out there charge.

One of the things that you’ll like the most about IMTrustWorthy is the social aspect and the ability to meet other GOOD guys. The website has a “JV WALL” this is basically a communication page where you can comment on the threads and connect with other marketers. There is also an internal messaging system. It’s no Facebook, (then again who needs another Facebook) but it is well suited to help marketers create joint venture partnerships and affiliations with other IMTrustWorthy members.

I think it’s about time that we band together and separate ourselves from the snakes and the scammers. All in all this website is a WIN for the good guys. Sure, there will be scammers that try to brandish the IMTrustWorthy seal, but the other members will quickly make that known in the comments and their rating will drop. IMTrustWorthy doesn’t actually rate the marketers, the members do. If you ask me, that’s a pretty fair shake and only the scammers need to be afraid. I suggest you create a free account and check it out for yourself.